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  The Apprentice: Donald Trump, Week 4: Dairy Queen's Blizzard and the Mets

Original Air Date: 9/27/05 

(PAGE 3 of 3) 


During the presentations, Capital Edge has the execs rolling their eyes as soon as Zip enters. “What the @$%!” is the question that comes to mind.  I mean, Zip looks like a Jiffy Lube thing. It looks just like a tire with an air pump attached or maybe a little gas tank nozzle. Besides the giant red spoon, nothing even remotely resembles ice cream or DQ.  Jen does her darndest to explain it to the clearly unimpressed execs, as both Toral and Rebecca do their best to contain their laughter at the whole thing.  When an exec asks the obvious question of what this character has to do with DQ, the girls’ faces turn pale. Marshawn ends the deadly silence and attempts to control the damage by explaining the emblematic shape of the spoon and nozzle but really, it’s a lost cause.  So well.

When it’s Excel’s turn, Mark waits for a formal introduction from Clay before dashing into the room as the Genie.  Holy crap!  What a circus freak of a drag queen.  But at least they get a laugh from the execs—far more than Capital Edge got.  Clay explains the Genie’s soft-serve hair, DQ bling, and DQ colors. When asked why they made the character female, Clay says it was to attract older men with her sex appeal.  Move over Ronald! Make room for Ronette in high heels, beckoning you to super size her.

In the end, the execs are more impressed by Excel’s drag queen Genie and award them the win. With no one wanting to make enemies (again), the team votes to give Clay the Tyrant an exemption. Their reward for winning the task is to play some baseball with the Mets—a great opportunity, it turns out, for James Dillon, a former baseball player in college, to show off in front of Trump. I am sure Mom and Dad were happy to see their tuition wasn’t for nothing.


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In the boardroom, Trump blasts away at Capital Edge for not having the DQ logo on the character, like Jen suggested.  But when Trump asks Toral why they lost, the floodgates break wide open and it becomes like Deju Vu from last week.  Toral goes on yet another rant about how her teammates are not up to snuff and that they wouldn’t listen to her. Trump asks her why she wouldn’t wear the costume, when after all he put on a chicken suit for SNL.  She eeks out something about trying to establish herself and something to do with her religious beliefs.  Not buying it, Trump hammers her for trying to hide behind religion.  Before you know it, Carolyn jumps all over her too for not taking on the role of project manager.  Toral just keeps trying to bale water from her dingy that’s now six feet under the ocean floor.  When Trump asks Rebecca whom she would fire, she looks up crushed and finally says Toral.  With that, Trump declares there’s no reason to bring anyone back in and fires Toral on the spot.  Toral though just doesn’t know when to stop.  She keeps up her smug attitude all the way to the cab, saying she wouldn’t hire any of them even to be her secretary.  Don’t worry, Toral—I don’t see any of them applying.


The Task:
To create a brand character.
 
Project Managers:
Felisha Mason and Clay Lee
 
Winning Team:
Excel (Clay Lee, Adam Israelov, Brian Mandelbaum, James Dillon, Josh Shaw, Mark Lamkin, Markus Garrison, and Randal Pinkett)
 
Losing Team:
Capital Edge (Felisha Mason, Alla Wartenberg, Jennifer Murphy, Kristi Caudell, Marshawn Evans, Rebecca Jarvis, and Toral Mehta)
 
Boardroom Participants:
N/A
 
Candidate Fired:
Toral Mehta
 
 
 
 
  2/18/07 Business Rule #55:
Cede Some Control

 
  2/11/07 Business Rule #54:
Do It for the Team

 
  1/21/07 Business Rule #53:
Make Time for Downtime

 
 

   
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