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  The Apprentice: Donald Trump, Week 4: Dairy Queen's Blizzard and the Mets

Original Air Date: 9/27/05 

(PAGE 2 of 3) 


During Capital Edge’s brainstorming session, they start off trying to think of names for their character, like “Spin,” before even coming up with an actual idea for a character.  Toral spouts off “Blizzamarole” and some other names that don’t exactly slip off the tongue.  It hardly matters; she could come up with the next Ronald McDonald and the team would still completely ignore her. As Felisha says, Toral is a “non-factor; her comments tend to be completely off track.”

Carolyn Kepcher stands in the corner, duly unimpressed as the team goes through some more names and ends up going with Jennifer Murphy’s suggestion of “Zip:” a character that would supposedly come to the rescue and zip up a blizzard.  Personally, I think it sounds like it’s for the US Post Office.  Jen then suggests that they add the DQ logo to Zip’s shirt.  The rest of the team, however, kills any such notion on the spot.  After all, it’s not like they’re making an ad campaign for Dairy Queen or anything.  Jen thinks they’re ignoring her idea because she is an ex-beauty queen.  Oh, that’s it!  We all have it out for her because she once wore a crown.  I swear if I hear her say she was a beauty queen one more time—but I’m sure that’s why Trump picked her for the show.


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Over on Excel, Adam Israelov says they should come up with a magical figure, and they all settle on a genie.  Hmmm…I bet you can guess where the whipped topping will come from…that is until they start talking about how this genie will be a mother figure to young kids and a sex icon for tweens.  Eeek!  Well, I guess, it worked for Mrs. Brady. Clay sums it up best for Excel, “To me, the Genie has long flowing hair, ‘fairly’ large breasts and lots of Diary Queen bling.”  I wonder if Clay realizes it, but he just sent the Cookie Monster to an early grave.  The line of the week though goes to Mark Lamkin when he volunteers to wear the Genie costume for Excel: “If I’m gonna wear boobs, I want them to be big.”  Go Mark, go! Degrade us all some more.

Back on Capital Edge, Felisha calls in to her team’s base camp where she left Rebecca, Toral, and Marshawn Evans to steam in their own juices, just to ask Toral to play the character Zip. Toral tries respectfully to decline the offer, sinking her ship even more—oh, let’s be honest: it’s already on the ocean floor.  Felisha just wants to dig into her one more time.  The rest of Capital Edge tries to get Toral to do it, but she keeps insisting that it would embarrass her family and yes, her culture of all things, to do so.  Not to mention, she would suck at it anyway.  In the end, Kristi Caudell sucks it up and wears the costume.


The Task:
To create a brand character.
 
Project Managers:
Felisha Mason and Clay Lee
 
Winning Team:
Excel (Clay Lee, Adam Israelov, Brian Mandelbaum, James Dillon, Josh Shaw, Mark Lamkin, Markus Garrison, and Randal Pinkett)
 
Losing Team:
Capital Edge (Felisha Mason, Alla Wartenberg, Jennifer Murphy, Kristi Caudell, Marshawn Evans, Rebecca Jarvis, and Toral Mehta)
 
Boardroom Participants:
N/A
 
Candidate Fired:
Toral Mehta
 
 
 
 
  2/18/07 Business Rule #55:
Cede Some Control

 
  2/11/07 Business Rule #54:
Do It for the Team

 
  1/21/07 Business Rule #53:
Make Time for Downtime

 
 

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