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The Apprentice, Week 12:
Pontiac Solstice Car
Original Air Date: 4/14/05
(PAGE 3 of 6)
Inside the studio, a cheesy K-Mart model is sitting on top of the car. Alex instructs her, “Playful, kitty,” which just sounds plain wrong coming out of his mouth. As they wrap up, Chris discovers that Alex didn’t get any shots of the logo or interior. Their photos are generic and dumb, and Chris decides that a fuzzy photo of the car is the super coolest.
At Magna, it’s getting late and the troops are being passive aggressive. Tana yawns conspicuously and rubs her eyes, while Craig whines about not wanting to look at the photos anymore. Because photos in a catalog aren’t important or anything. Finally he picks a nasty fight with Kendra, complaining, “We’ve gotten all day, and we don’t have a concept, a theme, or an idea. I’m frustrated about that.” Kendra explains, “I had communicated that to Craig, but Craig just doesn’t listen.” Now, what I don’t get is why we never get any footage of Kendra actually explaining her ideas. Because at this point, I have no clue what there is beyond getting emotions evoked, so I have to assume that neither does Craig. I want to believe Kendra, but I will have to smack her next time I hear the word “communicate” come out of her mouth.
It’s super late, and neither team seems to be actually doing anything except talking about how late it is. Bren is cranky because he has to write all the copy, although I’m not sure why they couldn’t just split that job up. The fact that Bren is a red-state lawyer says nothing about his eloquence and creativity. Chris is so tired, he falls off his chair and everyone laughs. Oh those wacky sleep-deprived kids.
At Magna, party poopers Tana and Craig are ready to bail, even though it seems like nothing has been done beyond choosing the photos. What exactly did these people do all day? Tana moans that her “throat is getting sick,” which is usually just a sign of dehydration. Then Tana’s overinflated alter ego takes control as she snarks to us, “Honey, I know I did a damned good job. I’m exempt; my a** isn’t going anywhere; so good night. God bless.” Craig whines some more that he doesn’t just want to stay awake “for the sake of staying awake,” except that I was under the impression that they were supposed to be, like, finishing the brochure.
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Kendra says very calmly that she respects her teammates and enjoys working as a team; it may have come across a bit more sincere if she referred to the two people in front of her as “you guys” instead of “the team.” Craig responds, “I’m not convinced what you just said is true yet.” Yet? Now what does that mean? Tana pretends to clarify what he meant: “I think what Craig is trying to say is that he wants to see some vision of your magazine experience.” This pisses off Kendra, who appreciates their “honesty” but is “extremely offended.” It might be just me, but I really have no freaking clue what these people are talking about. I don’t. I understand that we’re supposed to feel conflict in the room. But I don’t know what the brochure is about. I don’t know what else needs to be done that night. I’m not sure what they’re fighting about or why Kendra is so offended.
Still, I get annoyed on her behalf when Tana and Craig go home to sleep when there’s still crap to do before what I assume is a morning presentation. How exactly do they expect the project to get done? Kendra takes control and finishes the rest of the brochure herself.
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Honey, I know I did a damned good job. I’m exempt; my a** isn’t going anywhere; so good night. God
