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  The Apprentice, Week 11: American Eagle Outfitters and Wearable Tech

Original Air Date: 4/7/05 

(PAGE 4 of 5) 


Without question, Magna wins.  Executive Susan is thrilled by the fact that they talked to kids and actually says out loud, “We live and breathe our brand in these kids every single day.”  Ooh, Susan, I don’t think you’re supposed to reveal evil corporate insidiousness like that on TV.

Magna’s prize is a shopping spree at Bergdorf-Goodman, which is pretty freaking sweet, if you ask me.  I mean, it’s no zero gravity, or, um, charity donations (which I wish we could do every week, I swear).  Kendra proves herself to be a teensy bit down-to-earth as she laughs about the prices, “I’m looking at it going, oh $129, and it’s $1,129 and it’s a tank top!”  Craig and Bren try on the same suit, except that Bren leaves on his dumb bow tie, which is a crying shame.  They all share in a champagne toast, while Tana’s ego inflates before our very eyes.  “I carry the title, I am 2 and 0.  I am the undefeated project manager.  I feel awesome; I feel like the queen bee.”  Golly.  I kind of worry about this large sense of self getting in the way later on, but at least she keeps her dorky charm when she giggles, “Don’t mess with a mom from Iowa.  I’m just a hick from the cornfields, but I’ll take you down.”  Snort.  Laugh.  Snort.

Back at the suite, Alex thinks their team did better on the designs and takes this opportunity to make up another nonsensical simile: “It’s like we built a better rocket, and on the launch pad, or a mile up, there’s a problem.”


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In the boardroom, Trump steps in looking rather unhappy.  I’d be bored of this scene too if I were him.  Actually, this turns out to be the dullest boardroom of the season.  It’s so boring, they should call it the ‘Bored-room!’ 

Okay, sorry, it had to be said.

The fingers start pointing, and Alex blames Angie for the loss.  Angie has no problem in admitting that she sucked, “Oh, it was my worst,” but makes sure that Alex is included in the Screw-up Brigade, what with being late and leaving clothing behind.  Alex again explains that all of this was Angie’s fault, because, “Angie was in charge of the presentation; Angie was in charge of the wardrobe selection.”  She interrupts with an eye roll, “And Angie was in charge of the graphics.  Angie designed four of the items.”  I can’t say why, but I’m totally on Angie’s side on this one.  But Trump isn’t, and now he wants to know why she keeps surviving the boardroom. Shouldn’t that be a good thing?  Like a sign of, you know, survival?

Fortunately Carolyn sees the logic, which I’m trying to figure out for myself, and wants to know where the heck Chris was during all this.  She knows about the lost credit card fiasco, thank goodness, so she doesn’t miss the chance to bring it up.  Sadly, he doesn’t blow up, but just quietly takes responsibility.  Too bad.  It’s kind of like when Fun Bobby stopped drinking and just became Bobby.   

Fab!  Now Trump is blaming Angie for the model forgetting the jacket.  She’s cornered, so all she can do is admit that she should have grabbed everything herself.  Not like the project manager or anyone else could have done that.  She tries to bring up the fact that Chris was AWOL for almost three hours (“2.5 hours!” Chris exclaims) while they were preparing to leave, but to no avail. 


The Task:
To design a line of "wearable tech" clothing.
 
Project Managers:
Alex Thomason and Tana Goertz
 
Winning Team:
Magna Corporation (Tana Goertz, Bren Olswanger, Craig Williams, and Kendra Todd)
 
Losing Team:
Net Worth Corporation (Alex Thomason, Angie McKnight, and Chris Shelton)
 
Boardroom Participants:
Alex Thomason, Angie McKnight, and Chris Shelton
 
Candidate Fired:
Angie McKnight
 
Don’t mess with a mom from Iowa.  I’m just a hick from the cornfields, but I’ll take you down.
 
 
 
  2/18/07 Business Rule #55:
Cede Some Control

 
  2/11/07 Business Rule #54:
Do It for the Team

 
  1/21/07 Business Rule #53:
Make Time for Downtime

 
 

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