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  The Apprentice, Week 11: American Eagle Outfitters and Wearable Tech

Original Air Date: 4/7/05 

(PAGE 3 of 5) 


Over at Net Worth, Angie is looking wiped as she whispers (although I’m not sure why she’s whispering) that this task is, like, really hard. She stares mournfully at a white board that has a list of duties, pointing out that she has “about nineteen tasks” while Chris has two and Alex has one.  Which is totally valid, actually.  I’m not sure what Alex is doing beyond, “Belt buckle, decide to attach.” 

Meanwhile, Chris is still at Best Buy.

At Magna, Craig and Bren head to Brooklyn to get the Wearable Tech logo silk-screened onto the clothes.  They arrive at a sketchy little shop that turnss red-state Bren all atwitter:  “My spidey senses should have been going off tingling telling me something was amiss.”  Two majorly stoned guys wearing Bob Marley shirts look proud, yet confused, as they show off the work they’ve done.  One of them mumbles something when he realizes that one of the shirts has the emblem painted on backwards.  Another one pretends that they weren’t the ones to get green paint splatters on the cap.  Bren and Craig seem to end up paying for the goods anyway, which just goes to show you that you can never win a battle of wits with a stoner because they just don’t care enough.

Chris is still at Best Buy, but now they’ve found the card.  Go Chris.  Or something.

Craig and Bren head back with the weed-enhanced clothing, to which Tana responds, “What the f*** is up with this?”  She snarks to us, “The presentation is one-third of the reason we’re going to win or lose… they brought me back a piece of s*** on a platter.”  Hehe.  Still, she congratulates herself on her ability to move on, even while facing imminent disaster.  She employs some more mom-speak as she talks to a vacant-eyed model, cooing, “That’s going to be your gadget!”  Sort of the same tone as when a mom says to her baby, “And that’s where you go poopy!”


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At Net Worth, Angie is frantically scribbling down notes and convulsing, while Alex attempts to flirt with Lawyer Michelle and Carolyn.  “Oh my God,” Angie moans when she realizes they have only thirty minutes left before the presentation. “There was no time to talk to Carolyn and Michelle about what was going on….Oh my God, we’re going to crash and burn; I can feel it.”  Well, okay Miss Negativity.  The models saunter in, not quite comprehending the concept of “hurry.” 

Chris, who just rolled in about fifteen minutes earlier from his Best Buy adventure, justifies the chaos by saying, “Our eyes weren’t opened up to everything, [because] we were so concentrated on what we were doing. You get so zoned in on what you’re doing, you just miss things.” I dunno. Missing the time frame seems like kind of a big thing, but then again I’m always late.  In the cab ride over, Angie continually groans, “Oh my God, we’re going to miss our presentation.  Oh my God. Oh my God.  I’m going to throw up.”

Before Magna’s meeting, Tana, who is wearing a bar-fugly pink top with a white furry vest, tells us how she “took a couple of deep breaths, went out...and we were on!” The presentation is fine, even though I find the clothes kind of dull.  A hoodie with a tummy pocket for Game Boys.  A jacket with, you know, extra pockets.  Um, jeans with, clips. 

At Net Worth’s end, things are going terribly, although they never clear up the mystery of what happens when you’re late to a Trump meeting. Angie is freaking because one of the models forgot his clothes.  He’s hot though, so it’s okay with me.

Before presenting to the Executives, Angie takes a very deep breath.  Then she proceeds to read off her notes, stammering and stuttering her way through the entire painful ordeal.  “Net Worth is very proud, very proud, to present American Eagle, American Eagle Outfitter’s new spring line, uhhhhhhhhhhhhh, Beach Tech.”  Alex is horrified, “It was terrible; it was like a high school communications class.”  Except it’s not like anyone steps up to, you know, help Angie or anything.  Finally Alex stands forth to proclaim, “I think it’s really exciting.”


The Task:
To design a line of "wearable tech" clothing.
 
Project Managers:
Alex Thomason and Tana Goertz
 
Winning Team:
Magna Corporation (Tana Goertz, Bren Olswanger, Craig Williams, and Kendra Todd)
 
Losing Team:
Net Worth Corporation (Alex Thomason, Angie McKnight, and Chris Shelton)
 
Boardroom Participants:
Alex Thomason, Angie McKnight, and Chris Shelton
 
Candidate Fired:
Angie McKnight
 
My spidey senses should have been
going off tingling telling me something was
amiss.
 
 
 
  2/18/07 Business Rule #55:
Cede Some Control

 
  2/11/07 Business Rule #54:
Do It for the Team

 
  1/21/07 Business Rule #53:
Make Time for Downtime

 
 

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