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The Apprentice, Week 6:
Sony PlayStation, Gran Turismo 4, urban graffiti, Lady Pink, and Patrick Demarchelier.
Original Air Date: 2/24/05
(PAGE 5 of 6)
In the boardroom, Tara defends herself right off the starting block. “There was a piece of information that I did not have, that I think with that information I would have gone in a different direction…I was not aware that the game had various scenes.” John, kind of rightly, says that he assumed she knew that and was just incorporating New York scenes because, like, they were in New York. When Audrey announces that she made that point very clear, Tara backs herself in a tight corner: “I heard Audrey say that there were different themes. I thought that she was specifically referring to the third version of the game that she had played.” Um, “Gran Turismo 4 hasn’t been released yet,” Audrey explains patiently.
Tara, quite logically, decides to tell Trump about Audrey’s skirmish with Craig, which had been completely pointless and immature. The two of them go at it again for a moment, and it comes out that Audrey didn’t even know that Tara had put him in charge of her when he had gotten all snippy with her. Craig explains, “And that’s when I went to Tara and made it clear that it might be best, when you leave me in charge of anything, to go to each person, because some people don’t receive me as well.” Wow. I’m no business expert, but I’m thinking that delegating a role to someone is done in order to save some time and energy. If you have to go to each person, individually… hell, even this whole train of thought is making me tired.
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Tara says that she took what the Sony execs had to say into consideration and modified her concept after meeting with them. George goes for the kill, in a characteristically clever, but kind of uncharacteristically mean way: “That leads me to believe that you had the concept before you met with Sony, otherwise you’d have nothing to change…Do you think it’s right at this point to come up with a concept before you are speaking with the people who you are trying to impress? In addition to that, where did you come up with the line ‘Tear it Up?’”
“It was a hip-hop allusion,” Tara says lamely. “I thought as a bonus, I could also have elements within the advertisement that the community would appreciate. I was not trying to do it at the expense of the PlayStation 2 executives and their goal.”
She-who-is-not-Carolyn makes a good point, so I’ll call her Jill for now. “It was a Sony ad, not a community ad.”
Pipsqueak Chris, who has yet to say anything that I agree with, pipes up, “I would fire Audrey because she is the weakest person on the team in my opinion.” Yeah, prove it, Mickey. John agrees, “I think the team is better with Tara on it, and I think it would be more effective without Audrey.” Sigh. But…ah, darling Craig: “The sole responsibility of our concept from beginning to end was definitely Tara’s.”
Of course that means the death knoll for Craig, as Tara pulls him into the boardroom along with Audrey. Is it just me, or has Audrey been called into the boardroom every time? I have a sinking feeling that her days are numbered here in Apprentice land.
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It was a Sony ad, not a community ad.
