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  The Apprentice, Week 6:
Sony PlayStation, Gran Turismo 4, urban graffiti, Lady Pink, and Patrick Demarchelier.


Original Air Date: 2/24/05 

(PAGE 4 of 6) 


The focus group troops in, and Tana actually gasps, “Oh, yeah!!!” like she just had an orgasm. Magna’s billboard shows a big “E for everyone” logo and has an image of a highway looping around different backgrounds.  A giant black fist holds a wad of cash wearing a PS2 ring.  Personally, I think it’s a mess.  Then again, Net Worth’s image is basically a big car.  The focus groups mull it over.

In the boardroom, Trump consults with the executives, Man Wearing Glasses and Man Not Wearing Glasses.  In an odd attempt at suspense, on the order of Hitchcockian proportions, we watch the teams stand around nervously while sorta overhearing No Glasses droning on about what he thought, while the clock moves really fast. 

Okay, now Trump says there’s a clear-cut decision.  I gotta say, I’m stumped here.  I mean, they both seemed perfectly fine to me, considering that a multi-million dollar corporation has purchased a large public space to make the appearance of giving to the community…in order to promote their new product.  (Read “No Logo” by Naomi Klein.  It’s kind of long, but it’ll tell you all about how Nike makes basketball courts out of old sneakers in impoverished areas just to put out a giant swoosh.  But I digress.)

We get to see a bit of the focus group’s reactions here, but seriously, we only get like three opinions for each side, which is totally not a fair representation of the results, but I’m about to digress again.  Basically, Magna is the shiznit for its big black fist and it’s “E for everyone” info.  Net Worth has portrayed a stereotype of Harlem and doesn’t promote the game at all.  More blah blah blahs, and Magna wins!


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So their prize is a portrait done by the very famous Patrick Demarchelier (yeah, I had to look that one up.  No way could I figure out that spelling on my own.  And yes, math is still hard.)

At the photo studio, Bren appears to be so, soooo short next to the very tall models.  He valiantly explains the philosophy behind his bowtie, although I think really it’s best for everyone to pretend that the bowtie is not there. The rest of the team watches in glee as all the hot models glom onto him.  I’m pretty sure I know why Alex isn’t envious, but I’m not saying nuttin’.  Instead, he laughs, “Here we have Bren, who looks like he’s a stunt double for Orville Reddenbocker, and you’ve got these chicks that are just hitting on him like he’s some sort of rock star.”

Ooh, Trump is here.  He’s going to take a picture with them.  If I had a portrait of me and Trump, that would so go on my bedroom wall, because how rad would that be?  Oh my, and is he checking out Stephanie with her new Jersey hairdo?  “You look great,” he groans softly.  “Yeah, you look really beautiful.  You look fantastic.” Ewie.

Over at Net Worth, the team discusses their failure.  Turns out Tara didn’t know that the game incorporated any other place besides New York. She seems to think that if she knew this, she would have gone with some other theme.  Even though the billboard was located in Harlem, and she appointed herself as the Harlem rep, and no one ever said that the game took place in Harlem specifically, just New York City.  Now she’s all pissy that Audrey and John, who played the game, didn’t tell her that.  “People withhold information on purpose to make you fail,” Miss Paranoia claims.  Don’t get me wrong; I like Tara a lot.  I think she got shafted this season with almost no airtime because she’s a nice lady.  But I have a feeling there’s nowhere to go but down from this point.


The Task:
To create a graffiti mural.
 
Project Managers:
Tara Dowdell and Alex Thomason
 
Winning Team:
Magna Corporation (Alex Thomason, Bren Olswanger, Erin Elmore, Kendra Todd, and Stephanie Myers)
 
Losing Team:
Net Worth Corporation (Tara Dowdell, Angie McKnight, Audrey Evans, John Gafford, Chris Shelton, Craig Williams, and Tana Goertz)
 
Boardroom Participants:
Tara Dowdell, Craig Williams, and Audrey Evans
 
Candidate Fired:
Tara Dowdell
 
Here we have Bren, who looks like he’s a stunt double for Orville Reddenbocker, and you’ve got these chicks that are just hitting on him like he’s some sort of rock
star.
 
 
 
  2/18/07 Business Rule #55:
Cede Some Control

 
  2/11/07 Business Rule #54:
Do It for the Team

 
  1/21/07 Business Rule #53:
Make Time for Downtime

 
 

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