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The Apprentice, Week 6:
Sony PlayStation, Gran Turismo 4, urban graffiti, Lady Pink, and Patrick Demarchelier.
Original Air Date: 2/24/05
(PAGE 2 of 6)
This particular campaign is going towards the hip, urban demographic, cuz, you know, urban people like graffiti. Especially the ones from Harlem. “I am the hip urban demographic,” Tara laughs. She tells us, “I’m on the pulse of it. Certainly more than Magna…I think I’d lose a lot of street credibility if Magna wins this.” Okay, that’s totally true. It doesn’t look like Magna has any people on their team who’ve ever even been to Harlem before.
Over at Magna, Alex decides to take the reins: “I’m sick of losing, and I’ve played video games. I went to college.” Are any parents out there aware that the average yearly tuition is about $30,000 and rising steadily? And that all we get out of it is a deeper understanding of video games, beer bongs and Jello shots?
Magna chooses an artist named Lady Pink who likes to “communicate things that are fun and lively.” It doesn’t really matter because she never really shows up again this episode. Same with Ernie, on the Net Worth side.
Tara maps out a concept depicting the “means streets of New York.” With scowling faces (Does she mean on the buildings? Like gargoyles?), cars flying in the air, and someone with an afro waving them on! Too bad Craig put his fine mini-fro back up into twisty dreadlock things.
Magna hasn’t actually come up with a concept yet, but they do have a big empty wall. They start filling it up with big jungle vines, at which Bren wrinkles his brow, “And what does the plant signify?” Erin explains, “The urban jungle.” But there’s no jungle in the game. “There’s no jungle in the game,” Stephanie says.
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Alex wonders, (Whitey alert ) “What sort of hip-hop thing could we have inside the jungle?”
Wicked whitey alert! “I mean, what the hell do I know about G-wheels and ‘C’mon, how you doin’?’” (I think “How you doin’?” is a bit more Joey Tribbiani than P. Diddy, but I’m certainly no Sheena of the urban jungle).
This week’s Trump Lesson: “Shut up and listen.” Now, wouldn’t it be really cool, and like, super appropriate, if the following clip showed Trump shutting up and listening? Nope, instead he shouts into his speaker phone, “How long would wire that holds up a big, heavy scaffold last from a practical standpoint on a big building…ten years?” He continues, “I’ll always want to know what people have to say. It doesn’t mean you have to do what they’re saying, but always listen.” So basically, let the other person talk to give the illusion that you give a crap about what they’re saying.
Plucky Net Worth is painting away, while She-who-is-not-Carolyn inspects their work. They’re incorporating old, decrepit buildings with brownstones. She seems to buy it when Tara explains, “The last thing Sony needs is something that they would have a problem with, and I also want to show some respect to the people here.” Craig, suddenly all homied out, complains, “The game didn’t have no mean streets on it.” Then he switches back into “businessman mode” to add, “It just goes to show you, when you have that selfish perspective, you’re not considering others. Your client, your customer. You’ll miss out on a lot.”
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I’m sick of losing, and I’ve played video games. I went to college.
