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  Week 4: "Soap Dopes"

Original Air Date: 2/10/05 

(PAGE 3 of 9) 


Audrey agrees with me in her own way.  “Come on. Her boyfriend may be a director but my God, it doesn’t make you one.”  Obviously the animosity between the two has already been established, and we get to see it in full force when Audrey tries to vocalize her concept for the commercial.  She gets as far as mentioning water, before Kristen manages to interrupt, “No offense, but I want something original.”  Yeah, well, no offense, but Audrey’s way prettier than you are.

Finally John Gafford comes up with the idea of having people run a marathon while spectators pass them cups of water.  One dude then gets handed the Dove body wash, and he cleans himself off as he makes it to the finish line.  I’m having a really, really hard time envisioning the logistics of this, but it’s also not the worst thing I’ve ever heard.  If, perhaps, you had the resources to shoot an actual marathon scene with hundreds of spectators, but I have a sneaking suspicion that this won’t be the case.

Erin drools over hot model photos, making her very professional. 

Back at Net Worth, Kristen sends off the woefully underexposed Craig Williams and John to go work on the music, even though they’re the ones who came up with the whole concept.  In Kristen’s defense, they seem eager to leave, but that’s probably because she follows it up with comments like, “It is very easy for me to do everything myself, and that’s what I do in life…When I do things myself, they turn out a lot better.”  Yup, that’s the first thing I say when I’m on a job interview.


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In the car, John and Craig are concerned whether Kristen will be able to convey the humor in their idea.  Yeah, I’m going to have to venture a big “no” on that one. 

As for Magna, the actors they hired have been at the studio since four o’clock, even though no one from the team planned to get there until six. Three actors huddle against a wall while one of them hocks up a lung.  The woman snarks, “If I get a cold, someone’s going to be in trouble.”  I happen to think that’s a very rude thing to say around someone with a cold.  It’s not like the guy can change the fact that he’s currently spitting out a wad of phlegm in her vicinity.
 
Turns out, this actress has quite a few more issues going on than her immune system worries. She rails at the team for making her wait:  “I’ve been here an hour and 47 minutes with no supervision and, at this point, I’m ready to walk out.”  I mean, standing up for your rights is one thing, but she probably doesn’t have any other major gigs lined up for the day, so really, what’s the issue here? 

The actress manages to get on the phone with Erin, who hedges that they’re just running a little behind. “You’re running really, really, really late,” the actress snipes.  “The whole setup is really unprofessional…I just want you to know that I’m like, 90% chance that I’m not staying.”  Honey, either walk out or don’t, but quit with the threats.  Methinks someone is vying for the spotlight in a hit show that she’s not even really on. 


The Task:
To create a commercial for body wash.
 
Project Managers:
Erin Elmore and Kristen Kirchner.
 
Winning Team:
None.
 
Losing Team:
Magna Corporation (Erin Elmore, Alex Thomason, Bren Olswanger, Kendra Todd, Michael Tarshi, and Stephanie Myers) and Net Worth Corporation (Kristen Kirchner, John Gafford, Angie McKnight, Audrey Evans, Chris Shelton, Craig Williams, and Tana Goertz).
 
Boardroom Participants:
Erin Elmore, Michael Tarshi, Bren Olswanger, Kristen Kirchner, Audrey Evans, and Tana Goertz.
 
Candidate Fired:
Kristen Kirchner.
 
It is very easy for me to do everything myself, and that’s what I do in life…When I do things myself, they turn out a lot better.
 
 
 
  2/18/07 Business Rule #55:
Cede Some Control

 
  2/11/07 Business Rule #54:
Do It for the Team

 
  1/21/07 Business Rule #53:
Make Time for Downtime

 
 

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