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  Week 3: "Trouble Brewing"

Original Air Date: 2/3/05 

(PAGE 3 of 6) 


That’s cute.  Everyone on the street is watching and waving to the group. “Hello, everybod-ee!” Trump calls, kind of sounding like Grover.

Hey, you know what?  I think Bren is setting up Danny.  In Team Magna’s powwow, he claims, “Danny, the first person I thought of was you, because this has to do with creativity and marketing and advertising, and that’s totally your avenue.” Stephanie Myers is in the background “yepping” enthusiastically.  I dunno, after the yuck-o “let’s toss a ping pong through a hole” marketing plan we saw from her a couple of weeks ago, I can’t help but wonder if what we’ve got here is some kind of sting operation.

While Michael pitches a Euro-themed promotion with hot models, Stephanie looks on with her mouth hanging agape in utter shock.  Then again, this is the same woman who just offered the suggestion, “A big coffee mug guy in a costume!” 

“You’re going to alienate women,” Erin says. “Well, you’re going to attract more men,” Michael counters.  Touche.  Sorta.

Over at plucky Net Worth, high-pitch Chris discusses doing a “big money raffle.”  How original.  Angie McKnight volunteers to be team leader.  At no point does anyone actually agree to it, but she has such a terrifying presence that it’s not really a factor.  Her idea is a play on the current election, except that it’s really not so current anymore, and half of America would rather block out that particular period of time.

Angie must be great at Charades.  While spouting patriotic ideas, she actually pretends to wave a flag, march, and salute.  If that doesn’t say, “I love Republicans,” I don’t know what does.


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Tana Goertz is wicked smart.  With a grin, she says, “I think [Angie’s] going to do a good job. If she can keep it cool, keep it real…and not have a nervous breakdown in the meantime.”  Cut to Angie getting really, scarily snippy.  Then she manages to channel Danny’s lameness with a cheer, “Choose Nescafe today!  Five-thousand-dollar giveaway. Everybody say, ‘Hey!’” 

Oh, dear.  Someone brainstormed the slogan, “Freedom of Choice.”  Somehow that doesn’t seem like the wisest idea.

Back at Magna, nobody knows what’s going on. They plan to outsource the whole thing to an event planner, “To have them be responsible for everything.”  It costs $47,000.  That’s a freaking lot of money.  Danny can’t make a decision, and finally asks for a group vote.  Stephanie announces, “No, way—I’m not doing it.  I am not going down for this one.”  When the vote passes, she gets completely passive-aggressive with him: “You’re the PM.  I will get him on the phone for you, so you can talk to him.” 

Commercial: Do you have what it takes to be Martha Stewart’s Apprentice?

Back at Team Magna.  Still, no one has any clue what their promotion is going to be.  Finally, finally, Bren comes up with giving away iPods, because everybody, everybody wants an iPod.  Well, if The Apprentice says so…

Everyone is okay with it except Michael, who shows off his complete lack of understanding of all things Manhattan when he says, “People with money do not walk; they drive.”  Right, because all 40,000 people walking by Trump Tower at this very moment are all so very, very poor.


The Task:
To throw a promotional event for coffee.
 
Project Managers:
Danny Kastner and Angie McKnight
 
Winning Team:
Net Worth Corporation (Angie McKnight, Audrey Evans, John Gafford, Chris Shelton, Craig Williams, Kristen Kirchner, Tana Goertz, and Tara Dowdell)
 
Losing Team:
Magna Corporation (Danny Kastner, Alex Thomason, Bren Olswanger, Erin Elmore, Kendra Todd, Michael Tarshi, and Stephanie Myers)
 
Boardroom Participants:
Danny Kastner, Michael Tarshi, and Stephanie Myers
 
Candidate Fired:
Danny Kastner
 
No, way—I’m not doing it.  I am not going down for this one.
 
 
 
  2/18/07 Business Rule #55:
Cede Some Control

 
  2/11/07 Business Rule #54:
Do It for the Team

 
  1/21/07 Business Rule #53:
Make Time for Downtime

 
 

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