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The Apprentice, Week 6:
Sony PlayStation, Gran Turismo 4, urban graffiti, Lady Pink, and Patrick Demarchelier.
Original Air Date: 2/24/05
By Sarika Chawla
There are twelve candidates left. Is it just me, or is this season going on forever? What did they start with, like 150?
In the suite, Erin Elmore is contorting and scrunching her face while telling everyone, “I think Michael Tarshi should get fired. He has no ability to hustle; he doesn’t have it in his gut.” Alex Thomason respectfully disagrees, showing his innate fear of women, when he says, “If Stephanie doesn’t get fired, that’s going to be difficult, because she’s going to hold a grudge.” Kendra Todd looks concerned. I thought Kendra was all cool and spunky in the beginning, but she’s barely gotten any airtime lately, so now I’m not so sure.
The teams do their whoop-dee-whoop cheers and hugs as Stephanie Myers and Bren Olswanger return to the suite. In a brilliant move, Stephanie takes back all of her rancor and negativity with a few well-placed tears and choked sobs. “I just want to say, I don’t take anything, any of you guys said in there personally. I thank you for your honesty, and I don’t want you to think, ‘Oh she’s going to be a bitch to me.’” It is Oscar week, after all. Kendra still looks concerned.
Rona’s on the phone. Aww, bed shots…and someone’s foot is sticking out of his blanket. Adorable. Rona informs Angie McKnight that they all must meet at the Sony PlayStation offices. Oh my goodness, behind Rona is a newspaper clipping headlined, “Master of the Universe.” Could it be? Naw, Donald Trump hasn’t made it to master yet, has he? Of the whole universe??
In his “I can relate with all businessmen” clip of the week, Trump asks a Sony exec, “So how you doing? How’s PlayStation?” The dude replies, “Business is grrrrr-eat!” except that he says it so much more boringly.
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We learn that PlayStation is the world’s largest video game maker and makes $6 billion a year…blahdibby, bladdibby. The task this week is to hire an artist to create a graffiti billboard to promote the upcoming video game: Gran Turismo 4. Oh yeah, and the billboards are in Harlem. Dear God, could the producers possibly have thought of a concept more fraught with potential land mines?
Damn it, She-who-is-not-Carolyn is subbing for Carolyn Kepcher this week.
Since Tara Dowdell of Net Worth is from Harlem (because she’s on the street smarts team, duh), she’s project manager. Even though Craig Williams is looking pretty streetwise with his cool knit cap. The Harlem angle immediately rears its ugly head as Tara announces, “I wanted to tie the ad to that community. The city is a metaphor for the new game. The transition from the mean streets to the newer, more revitalized city.” John Gafford, who seemed to be kicking booty while playing the game earlier, points out, “We’re talking about a video game here. Are we trying to make a statement of social consciousness?” Um, I’m going to say “yes,” and I’m going to follow it up with “hooo boy, here we go!”
Oh, hell yeah, Audrey Evans plays the game. Could the woman get any hipper? “The game is about winning the race, and getting points, and souping up your car,” she says in her awesome tough-girl way.
While meeting with the Sony execs, they discover that video games target males ages 18-34. Huh, and here I was thinking it was for grandmas.
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We’re talking about a video game here. Are we trying to make a statement of social consciousness?
