NBC's Celebrity Apprentice Names Sponsors
December 5, 2007 (MediaWeek) Eight sponsors have been announced as having product integration in The Celebrity Apprentice, which will begin airing on NBC on Thursday, January 3 at 9 p.m. The seventh edition of Apprentice will include integrations from Kodak, Dial Corp., Vera Wang by Serta, Quiznos, OVC, Crocs, Nederlander and Pedigree...
...The product integrations are not sold by NBC, but instead by The Apprentice producer Mark Burnett Productions, in association with Trump Productions.
“The sponsors for The Apprentice in the past six seasons have all had remarkable results in their sales growth, and I’m certain this season will be no different,” Donald Trump said.
The latest edition of The Apprentice will have celebrities competing to raise money for their respective charities. Among the “celebrity” competitors are Omarosa, the controversial contestant from an earlier Apprentice; Gene Simmons; Vincent Pastore; Marilu Henner’ Stephen Baldwin; Trace Adkins; and Carol Alt, among others.
Past advertisers involved in product integrations on the show include Pepsi, General Motors, Unilever, Mars, Lexus, Procter & Gamble, Microsoft, Outback Steakhouse, Dove, Burger King, Best Buy and Domino’s Pizza.
|
|
