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Business Rule #47:
Know When to Stand Back
by Caroline Pfouts (4/3/06)
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...You don’t have to be good at every aspect of a project to create a successful campaign. You don’t have to be a graphic artist to
create a brilliant print ad, and you don’t have to be mechanically
adept to keep your car running smoothly—but you do have to know when to hire a pro... |
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Business Rule #46:
Less is More
by Caroline Pfouts (3/20/06)
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The challenge of advertising is to attract attention, tell a story, and sell a product. Whether the medium is a television spot, a radio commercial, a print ad, or a billboard, that’s a lot to do. Pack in too many elements and you lose your audience. It’s a tough balancing act—and that’s why there are so many bad ads out there... |
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Business Rule #44:
Plan Your Work and
Work Your Plan
by Caroline Pfouts (2/28/06)
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...Summer’s prematurely giving up made her a target for criticism. Yet notice that, although her teammates said they didn’t understand why Summer didn’t make more calls, none of her colleagues stepped in to take over...Why didn’t anyone else step up to the plate to make the calls? Because cold calling is hard work... |
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Business Rule #43:
Look for the Win-Win
by Caroline Pfouts (12/15/05)
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...Just because Yahoo! deemed overt solicitation inappropriate didn’t mean the fundraising efforts had to be relegated to putting envelopes in the gift bags requesting a contribution. What Capital Edge needed was a way to collect donations that night without having to directly ask for them, so that their results could be calculated immediately... |
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Business Rule #42:
Plan On the Unforeseeable
by Caroline Pfouts (12/8/05)
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...The special events that Rebecca and Randal are planning this week are truly nerve-wracking. The organizers get only one shot at getting it right. There is no opportunity to benefit from past experience and no second chance to show how much they improved. It’s the definition of “sink or swim”... |
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Business Rule #39:
Use Success as a Model
by Caroline Pfouts (11/17/05)
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The cliche, "I don’t know art, but I know what I like," is probably truer when turned inside out: "I like what I know." Familiarity is pleasing, especially in artistic endeavors, like music. Fans of a certain kind of music, like alternative rock, want to hear something new—but yet familiar... |
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Business Rule #27:
Spread the Word
by Caroline Pfouts (4/29/05)
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Being the best isn’t enough. You have to get the word out. You can paint the most beautiful, artistic, poignant picture in the world. But if you hang it in a closet, no one can appreciate it. Worse yet, no one will buy it. And there certainly won’t be a bidding war between competing art collectors. Great sales results require marketing... |
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Business Rule #21:
Think Big, Think Fast
by Marlene Caroselli (3/11/05)
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John Gafford might have been able to save himself in the boardroom. But alas, he was unable to think as quickly as Chris Shelton did. For a while there, I figured Chris would be the one to go...But Chris gave as hard as he got and saved his neck with some fast thinking...What can you do to improve your ability to think well on your feet? |
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Business Rule #19:
Keep It Real
by Marlene Caroselli (2/25/05)
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...The same lack of focus that did him in, did Tara Dowdell in this week as well. Tara was well-intentioned. She was politically correct. She was sensitive. But for all that, she was also a failure. I couldn't fault her for being respectful of the hood. After all, content and context are two sides of the same sales coin.... |
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Business Rule #18:
Use Influence to Lead
by Marlene Caroselli (2/18/05)
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“Leadership Is Influence. That's It. Nothing More. Nothing Less.” Is leadership guru John Maxwell wrong here? I doubt it. We've seen how one project manager after another has lost through his failure to exert positive influence, inciting Donald Trump to utter his worldwide words, "You're fired!"... |
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Business Rule #16:
Relationships Yield Results
by Marlene Caroselli (2/4/05)
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All right, I admit it. I didn't originate the idea of results depending upon relationships. It belongs to the former CEO of Ford Motor Company, Don Petersen. I endorse it though—all the way. If you can't get along with others, what good is a degree? What good are street smarts? What good is being good at what you do?... |
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Business Rule #15:
Be a Conforming Non-Conformist
by Marlene Caroselli (1/28/05)
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...Magna Corporation has their weirdo in Danny. But he's not so out there that he can't conform. You've seen the bumper stickers. You know, the ones that proclaim, “Adapt or die.” I've seen them. Danny has seen them too, no doubt. The motto though is so much more than a bumper sticker. It's a verifiable way of business life... |
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Business Rule #13:
Believe in Your Product
by LaVelle Ward (12/3/04)
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...This task was all about believing in your product. Allow me to pass along a piece of wisdom: “You'll never be successful if you sell a product you don't like and don't believe in.” This golden nugget comes straight from Trump himself, and I believe that it sums up this episode of The Apprentice fairly well... |
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Business Rule #10:
Never Despair
by LaVelle Ward (11/11/04)
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...Giving up. A bad move. “Anything worth having is worth fighting for,” my Mom and Dad used to tell me. Chris just sighed, gave up, and said, "Wedding gowns?! Who are they freakin’ kidding? I can’t do it." Well yes, you can Chris... |
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