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Business Rule #55:
Cede Some Control
February 18, 2007
(PAGE 3 of 3)
When Kinetic signed up only 326 people, in contrast to Arrow’s 359, it was clear Aimee and her team were on their way to the boardroom. The two issues that came up were Aimee’s leadership ability and the team’s failure to accommodate the Spanish-speakers in their target market.
Before the results were announced, no one would offer any opinion on Aimee’s leadership abilities—which in and of itself communicated their displeasure with her management style. If they had a word of praise for Aimee, there was no reason to hold back. Once they were in the hot seat, the members of Kinetic universally voiced their poor opinion of their Project Manager.
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Since the Spanish-speaking issue was the only other bone of contention, Aimee brought Derek and Jenn back into the boardroom with her. Aimee knew that Derek and Jenn had been told that half of the mall patrons are Hispanic, but they failed to mention it to her.
Derek and Jenn argued that anyone who walked through the mall would have known there were lots of Spanish speakers and would have realized that some accommodation needed to be made. They pointed out that, even when the issue presented itself on the sale day, there were bilingual people in the mall whose services Aimee could have enlisted. She could have hired, or at least tried to hire, one of the bilingual shoppers.
In the end, it wasn’t how Kinetic dealt with the bilingual nature of its market that made up Donald Trump’s mind. Trump explained that it was how Kinetic felt about Aimee as a leader that swayed his decision to fire her.
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Trump explained that it was how Kinetic felt about Aimee as a leader that swayed his decision to fire her.
