| |
| |
| |
Business Rule #22:
See Past the Moment
March 25, 2005
(PAGE 2 of 2)
By contrast, Angie's team droned on for 35 minutes. The result? Customers drifted away...as did Net Worth's hopes of winning this week.
Teamwork triumphed under Craig's direction. He knew there's a multiplicative power that teams enjoy: the energy that's released from their collective efforts, sometimes referred to as "synergy." Craig took full advantage of synergy. Magna was energized to tackle its task, and their enthusiasm spilled over to customers and kids alike.
Magna's operation shared many qualities of truly effective teams:
(1) The activity should be challenging. While a box is a box is a box, Magna applied real creativity in envisioning what else it could be. Thankfully, they moved from a pet's casket to a permanent, hand-painted record of stages in a child's life.
(2) The goals for the project have been clearly defined. Granted, Craig is no match for Erin Elmore’s verbal skills but he managed to both show and tell what he wanted done.
(3) Team members need feedback on their progress. We saw Craig working alone in most of the shots, wondering where his team was. But we also saw him assessing the situation and then telling his team he needed more from them.
| |
| advertisement |
 |
|
| |
| |
(4) Team members should have the appropriate degree of both authority and responsibility so they're truly empowered to do the task and see it through to successful completion. Yes, we saw Craig take an almost tyrannical stance but we also saw him allow—even encourage—input from the team. Thank goodness he did because Tana Goertz's naturally winning ways helped charm the Home Depot onlookers.
(5) Individual concerns recede as the team's accomplishments take on greater and greater significance. The team finally relinquished their distanced criticism of their leader and joined him in thinking outside the box regarding the box.
So now Craig is exempt. And the favored, albeit not fair-haired, child is gone. The Donald didn't have much choice. Despite her fast talking and her ability to zoom in on the flaws of her fellow players, Erin was the target of the three-word dagger. She didn't support her team. She excused her non-involvement by saying she knew about beauty-crowns but not crown molding. Now, to the amazement of many, Erin has become a brilliant, but oh-so-transient, event.
|
|
Individual concerns recede
