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Business Rule #13:
Believe in Your Product
December 3, 2004
(PAGE 3 of 3)
But sometimes desperation is a great motivator.
Just be sick enough, broke enough, sad enough, or tired enough, and you will eventually seek help and a change. Unfortunately, all too many people wait until they are in too deep before they are willing to do so. Some people learn enough from experience, exposure, and education that they want to change course—and correct their failing practices before they outright fail—but for others, it takes more than that to learn. Ivana couldn’t even grasp that addressing Mr. Trump by “Look,” in his own boardroom in Trump Tower isn’t a very respectful thing to do. It took Carolyn to point it out to her. Any business person in the world knows that you don’t address someone for whom you want to work with “Look.” How disrespectful. I would never hire someone who addressed me that way.
And you shouldn’t either.
Desperation motivated Ivana to reconsider her pricing, but it was too late. Don’t put yourself in the same position. Whether you’re just starting out or are already a seasoned entrepreneur, sit down and ask yourself: where can you improve? Are you willing to be proactive instead of reactive? Are you willing to be motivated by what’s possible? Or are you going to wait to become desperate before changing strategy? Even though I try my best to be an example for others to follow, I know full well that I can’t motivate anyone to do anything unless they are inspired to do so. Usually people come to me when desperation has already set in. Believe in your product, come up with a sound plan, and get it done. If it’s not working, stop what you’re doing and come up with a new plan.
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I believe in each and every LaVelle product in development or on the market. I personally stand behind every apartment, condo, or residence, and it shows. I understand my product, and I sell it accordingly. I don’t hire a sales staff of thousands for the job; I actually get out there and promote whatever is new myself. Sure, PR plays a large role as well, but it’s mostly me. I want people to know that I’m there to promote my product and that if there is something wrong, that I’m there to fix it. Now anything that I sell practically yells, “If it’s good enough for him, then it’s good enough for me.”
Just the way I like it.
LaVelle Ward
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Believe in your product, come up with a sound plan, and get it done. If it’s not working, stop what you’re doing and come up with a new plan.
