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  Business Rule #10:
Never Despair


November 11, 2004 

(PAGE 2 of 4) 


They had everything that needed to succeed: a beautiful location, an expense budget, and an intelligent team.  I know some bridal shop owners and event planners who started their companies without so much as a dime.  They never gave up, and now they are some of the most successful people in Chicago. 

What’s with this team?  Why attack Jennifer because she was sent back to the suite?  Oh, that’s right!  Ivana was doing most of the attacking!  We all know how much she contributes to any project!  Wasn’t Jennifer the one who came up with the idea of just getting out there and talking to shop owners?  I thought so.  If it wasn’t for Jennifer, they wouldn’t even have had any dresses to sell!  Ivana should come to work for me—so that I could hire her, just to fire her.

Oh, my poor Maria!  Maria, you have changed so much from the beautiful, powerful, raven-haired leader I saw in the first two episodes.  I actually rooted for you… but tonight Maria Boren took the cake when she was caught in a bold-faced Omarosa.  Maria is forever loathe to take responsibility for her actions.  She should know that leaving out the contact information on any promotional material is not acceptable, not one bit.  It wasn’t even necessary for her to lie. She could have simply said, “You’re right, I forgot to include the info.  But if I can get to the office of the company that’s sending them out, I’m sure we can get new ones out today.”  Not taking responsibility is never the way to go.  Not only did Maria fail to own up to her mistake, but she gave up as well.  She probably thought, “Well, I screwed up.  Why even bother to try to fix it? I’ll just say whatever I need to say to save my ass.”
 
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This episode of The Apprentice really ticked me off.  It was a blowout.  If it were a professional basketball game, people would have demanded refunds.  This competition wasn’t even close.  $1,000 to $12,000?!  Once again, I would have fired everyone!  I don’t think that Apex would have had such a bad time of it, if they had just been reading my column.  Let’s recap a couple of things that led to Chris’s demise that could have been avoided by giving me a read:

Dress the Part – Why was Chris going to BRIDAL boutiques wearing a Polo shirt and shorts? He looked terrible and his spirit was dead.  You should always dress according to what you’re doing.  He looked as if he was simply tagging along rather than leading the team.  He hardly seemed to be the point man to negotiate the deal or even the one to oversee that his team did it efficiently.

Keep Your Opinions to Yourself – Well, let’s just say, if he had followed this piece of advice, he wouldn’t even have been project manager. 

Ah, I could go on for pages about that!  But for now, let’s get onto my main topic for today: giving up.  A bad move.  “Anything worth having is worth fighting for,” my Mom and Dad used to tell me.  Chris just sighed, gave up, and said, "Wedding gowns?!  Who are they freakin’ kidding?  I can’t do it."  Well yes, you can Chris.  You and all of my loyal readers can do it.  It might take you longer; it might be a lot harder; but in the end it will be worth it—or at least worth the $50,000 shopping spree that the winning team received as a reward!


 
Pictured (l-r): George Ross, Donald Trump, and Carolyn Kepcher.
 
 
 
Maria Boren took the cake when she was caught in a bold-faced Omarosa.
 
 
 
  2/18/07 Business Rule #55:
Cede Some Control

 
  2/11/07 Business Rule #54:
Do It for the Team

 
  1/21/07 Business Rule #53:
Make Time for Downtime

 
  1/7/07 Business Rule #52:
First Impressions Count

 
  5/29/06 Business Rule #51:
Don’t Hire for Personal Reasons

 
  5/15/06 Business Rule #50:
Provide Incentive and Instill Pride

 
  4/24/06 Business Rule #49:
Stake Your Turf

 
  4/10/06 Business Rule #48:
It’s All in the Asking

 
 
 

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